Our Story

OUR STORY

About Seri

Hi, We are Seri Jewellery

Seri began in 2023 with a simple belief — jewellery should be beautiful, meaningful, and accessible for everyday life. Located in City Center, the heart of Kanpur in Swaroop Nagar, Seri started as a small boutique dedicated to offering elegant and high-quality pure silver jewellery in designs that are modern, timeless, and easy to wear every day. From the beginning, the vision was to create a space where people could find jewellery that feels personal — whether it’s a first pair of earrings, a thoughtful gift, or something special chosen just for yourself.

Over time, Seri has built a strong offline presence, earning the trust of customers who appreciate honest quality, minimal design, and jewellery that celebrates everyday moments. Known for offering timeless gifts in a reasonable and affordable range for men, women, and kids, Seri has become a go-to destination for meaningful jewellery in the city. Now, as Seri takes its online debut, the goal is to bring the same trusted experience to a wider audience — sharing our love for beautifully crafted silver jewellery with people everywhere.

Indraja Sarraf

Founder – Seri Jewellery

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